Philadelphia, PA - New Orleans' famous World of Wings (WOW) will fly the coop and head north to Philadelphia to start a significant national expansion this summer. Ballard Brands teams up with Garces restaurants for a new ghost kitchen that will operate out of The Olde Bar in the Old City District.
For Philly's wing lovers, this unique partnership is a win-win that combines the best of both worlds. Look for a menu of fresh (never frozen) wings, tenders, and classic American snacks that showcase WOW's Southern signature sauces and made-from-scratch spice rubs, with new recipes and inspiration from Iron Chef Jose Garces and his culinary team.
World of Wings Expands to Philly with Help From Iron Chef Jose Garces
Look for signature sauces like WOW's world-famous ranch dipping sauce, snacks like Vermont White Cheddar Mac and Cheese, and loaded Shanghai tater tots for the starting menu. For new items, the menu features three dipping sauces inspired by Garces restaurants Amada, Village Whiskey, and Okatshe.
Delivery from the new ghost kitchen brand launches on Wednesday, July 7, 2021, on Uber Eats, Grub Hub, Door Dash, and Caviar. The WOW brand has fiercely loyal fans of the New Orleans flavor around the county. Over the years, WOW has grown to 55+ brick-and-mortar locations in 25+ states - and now heads to even more cities across America as a ghost kitchen concept.
Starting next week, new fans in Philadelphia will discover the attention to detail and signature flavors that have made WOW a winner for Best Wings in New Orleans for eight years in a row.
"It has been great collaborating with my partners at Ballard Brands to bring World of Wings to Philadelphia," said Garces. "The process has allowed me to use traditional flavor profiles inspired by the Graces' portfolio in all-new ways. This new ghost kitchen launch, and our continued pivots, have set us up for future success while expanding opportunities for our valued Garces employees. Any opportunity that lets me and the Garces team get out of the box, get creative, and look ahead is a welcome one."
"We are honored to work with one of Philly's best hometown chefs and our partner, Jose Garces," said Ballard Brands CEO Peter Boylan. "In a city where delicious dishes and big tastes rule, the introduction of the World of Wings marries fresh ingredients and world-renowned flavors with Garces-inspired sauces."
For Garces, WOW is the second ghost kitchen to launch successfully out of The Olde Bar, based in Old City, Philadelphia. WOW follows the groundbreaking launch of Garces Trading Company - a giant ghost kitchen, online marketplace, and corporate dining solution that debuted in November of 2020.
"One positive that came from pivoting throughout the pandemic and restaurant closures was our introduction to ghost kitchens," said Garces VP of Operations Nate Johnson. "The idea of expanding our menu offerings while being able to scale operationally has provided new revenue streams for our group as well as a creative outlet for Chef. Introducing WOW to the market through the use of a ghost kitchen and delivery-only menu makes perfect sense."