MAIN LINE - Boyds Wayne, located at 201 W. Lancaster Ave., is the second permanent location for the fourth-generation, family-owned business whose flagship store has thrived in Center City Philadelphia for 84 years — a rarity in the retail world which has seen its shares of ups and downs over the past couple of decades.

Expanding into the Main Line means shoppers can access world-class designers and contemporary fashion without the hassles of battling mall traffic and big crowds. “We are most excited to service our existing clients who might find Wayne more convenient and build relationships with new ones who aren’t currently shopping with us in Center City,” said CEO Kent Gushner.

Boyds Wayne is housed in the striking 1931 Art Deco building that was the home of the E.B. Maguire Ford dealership that later became the world’s first Anthropologie store. The 11,000-square-foot structure underwent a transformative renovation and re-design over the summer. Led by Philadelphia architectural firm Cannon Design, the new suburban outpost will feature fashion and accessories by 250 designers worldwide, including Alexander McQueen, Christian Louboutin, and Jacquemus for women’s, plus Brunello Cucinelli, Isaia, and Zegna for men’s.

The much-anticipated opening comes just as the fashion world gears up for the latest fall styles and emerges from Covid-19 pandemic restrictions, with consumers eager to swap loungewear for luxury apparel. “People are getting dressed up again,” explained Andrew Gushner, fourth-generation clothier, and the fall/winter trends reflect that. Think Barbie pink, glitz and sequins, and cinched waists for women. Men’s wardrobes are being rebooted by the accelerated return of tailored clothing, smart investment pieces, and a shift towards luxury sportswear.

“In addition, expect to see elevated fashion, including eveningwear and special occasions, and don’t forget about our expert tailoring department that provides complimentary alterations as well as 35 free parking spots right outside,” said Missy Dietz, director of business development. “But most importantly, clients will find the same world-class attention to customer service for which the original, iconic Boyds in Center City is famous.”

 Boyds Wayne will be open Monday to Saturday, 10 a.m. to 6 p.m., and Sunday, 11 a.m. to 5 p.m.

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