Arlington, VA – Always enhancing the platform to support operators’ evolving needs, restaurant commerce platform GoTab has just unveiled enhanced contactless menu features.
Throughout the pandemic, many operators transitioned from printed menus to contactless menus of their food and drinks offerings. But standard digital contactless menus aren’t very flexible. They aren’t easily updated for special occasions like Valentine’s Day or Restaurant Week. What’s more, many guests find them foreign to navigate and prefer the layout of a printed menu. The GoTab team dedicated tremendous time and effort to the redesign and reorganization of its digital menus to make them function more like a traditional print menu.
Informed by menu engineering best practices and customer feedback, GoTab’s new menu features give operators the ability to easily display separate menus for special occasions like Valentine’s Day or Mother’s Day; or unique meal times; i.e., breakfast, brunch, lunch & dinner. GoTab operators can now highlight best-sellers or spotlight cost-efficient offerings. This translates to a dynamic display of food and beverage options, as well as a better browsing experience, leading to higher customer spend and satisfaction. Customers have the ability to search and filter based on their preferences or dietary restrictions.
“Our operators are experiencing a huge transformation in guest ordering and dining preferences. We want to make it easy for them to flex their digital menus to give their guests a familiar, personalized dining experience,” says Tim McLaughlin, GoTab CEO.
GoTab’s contactless menu capabilities offer operators ample flexibility - for instance, they can easily 86 ingredients or menu items, which automatically (and in real-time) updates all of the related published menus. It also notifies guests and allows them to communicate with the kitchen via two-way SMS text communications to modify their order.